Lets talk, Camp Rock.

Over the past few weeks there have been several high profile stories out there about how the Walt Disney Company will be building on the lessons that it learned with the "Hannah Montana" & "High School Musical" franchises. So the June 20-23rd roll out of "Camp Rock" will be the BIGGEST thing yet for the Mouse House. Well, when Mickey says that he's going to borrow from the "Hannah Montana" & "HSM" playbook, he's not kidding. Take for example, these four domain names that the Walt Disney Company registered back on April 6th. We're still more than two months away from this Disney Channel Original's multi-platform debut; when "Camp Rock" will air on the Disney Channel, ABC (as a special edition of "The Wonderful World of Disney"), ABC Family, Radio Disney and Disney.com in Disney--and the Mouse is already talking sequel. Wait. It gets better. In support of "Camp Rock" as well as their third studio album (which streets in August), the Jonas Brothers will be hitting the road this summer. From July 4th through Labor Day, Joe, Nick and Kevin will be on a 38-city North American tour. And at several stops along the way, a Disney Digital 3D production crew will be filming the brothers' every move. Why For? If all goes according to plan, the Jonas Brothers 3D concert film will follow right in "Hannah Montana / Miley Cyrus: Best of Both Worlds Concert Tour" footsteps. Meaning that the Disney Digital 3D production will be released to theaters sometime in late January/early February 2009 for a limited engagement.

-Nikki